Written by fitterr
Feb 28 th, 2017
Too often, people think a pretty website equals more sales. The problem, is that a website is useless without marketing to drive customers to it. Those who realise the need for marketing, think that setting up a few social media profiles will miraculously attract thousands of customers who will then buy their plans.
Unfortunately, it’s not that easy. And here is why:
You may have 1,000 or 2,000 or even 10,000 followers on Instagram, but a very tiny percentage of those are potential customers. Engagement on Instagram is typically less than 1% and often lower than that on Facebook and Twitter. So from 1,000 followers, you can expect maybe 10 people to take note of your posts. Of those 10, how many are likely to be looking to purchase a fitness plan at that moment in time? And even if they are, why would they buy from you over the thousands of other online coaches?
You will have seen how many ‘instafamous’ fitness models & coaches have made their fortunes by selling online coaching plans. It may appear like their millions of followers appeared overnight, but that’s just not the case.
Many of these coaches employ teams of expert digital marketers to promote their brand.
Unfortunately, your average personal trainer doesn’t earn enough to employ a marketing team.
Fortunately, Fitterr has got you covered!
1. Differentiate Your Products/Services
To many online coaches offer almost identical fitness plans. You need to find a USP. Don’t make your USP price either; consumers associate cheap products with poor quality. Conversely, consumers often associate higher prices will high quality products. Set a high price, then focus on justifying your pricing. Sell the benefits of your products/services. Make sure you offer plans that really push on the pain points of your customers and make sure they are customized to their needs. Fit their favourite foods into their macros. Maybe offer access to exclusive videos alongside your plans or provide weekly Skype check-ins so they know you are going that extra mile for them.
2. Register On Fitterr Marketplace
Membership on Fitterr costs $9.95/month and gives you access to thousands of customers from 48 countries who are actively searching for fitness plans from coaches like you. Fitterr also invests up to 50% of your membership fee directly back into marketing your products/services.
14 Day Free Trial: https://fitterr.org/become-a-seller/
3. Over Deliver & Encourage Reviews
Make sure that when you are delivering your products/services, you are exceeding expectations. Your reputation is everything. Encourage your previous clients to leave you reviews on Fitterr, which will help you show up at the top of the search results and stand out from the crowd.
4. Share Share Share
Once you have listed your products on Fitterr and encouraged some previous customers to leave reviews, share the link to your store on your social media pages. Set up a competition/product give-away and encourage your followers to share your link for a chance to win. Boost your competition posts using Facebook and Instagram ads. $20 on each platform can go a long way!
It’s far easier to retain your current customers than it is to attract new ones. Personally reach out to all of your previous clients and send them a link to your new awesome plans on Fitterr. If someone has just purchased a product from you, that’s the perfect time to cross sell. Get to know your customer and offer them another product. Could they benefit from one of your other products?
Fitterr Membership: $9.95Facebook & Instagram Promoted Posts: $40
Estimated Marketing Reach: 10,000-20,000Estimated Conversion Rate: 0.1%Estimated New Clients: 10-20
If you follow the above guide and don’t make the cost of your membership back in sales within the fist 30 days, we will refund your membership fee in full!
Get started with a 14 day free trial: https://fitterr.org/become-a-seller/
Your email address will not be published. Required fields are marked *
Welcome to Fitterr!
We're stoked to have you on board!
If you have any questions or feedback, you can chat with us on live chat (bottom right) or send us an email at firstname.lastname@example.org